Publicity

1. Field publicity and Extension programmes:

One of the major reasons for poor AI work is that farmers are not able to identify the animals in heat and many are not aware of the importance and benefits in getting their animals with good quality of semen. Until all the farmers are educated and convinced about advantages of AI it may not be possible to achieve the expected coverage of breedable animals with AI. As most of the livestock owners are illiterates, to educate them one CD or cassette is to be prepared in local language on different items and they are to be displayed in all the villages where AI is being introduced.

For implementation of the AI programme effectively, the importance of the programme has to be brought to the knowledge of nearly 5 lakh farmers who are possessing breedable bovine population. As most of the farmers are illiterates, the publicity scheme may have to be done through preparing the cassettes and showing as a film in all the villages and educative posters to be fixed at strategic points in the villages explaining the details of how to detect the heat in the animal and how to approach the Go-mitra or departmental institutions for getting his animal inseminated at his door-step. In addition, a printing material in the shape of a book also has to be given explaining the details of various managemental practices of Livestock in addition to the Artificial Insemination programme. On an average on every farmer, we may have to spend Rs. 10/-. It is planned to cover at least 5 lakh farmers in the plan period, approximately an amount of Rs. 50 lakhs is required.

Posters, charts and booklets on breeding aspects will be prepared and circulated. Besides publicity in electronic media will be taken up.

Publicity

1. Field publicity and Extension programmes:

One of the major reasons for poor AI work is that farmers are not able to identify the animals in heat and many are not aware of the importance and benefits in getting their animals with good quality of semen. Until all the farmers are educated and convinced about advantages of AI it may not be possible to achieve the expected coverage of breedable animals with AI. As most of the livestock owners are illiterates, to educate them one CD or cassette is to be prepared in local language on different items and they are to be displayed in all the villages where AI is being introduced.

For implementation of the AI programme effectively, the importance of the programme has to be brought to the knowledge of nearly 5 lakh farmers who are possessing breedable bovine population. As most of the farmers are illiterates, the publicity scheme may have to be done through preparing the cassettes and showing as a film in all the villages and educative posters to be fixed at strategic points in the villages explaining the details of how to detect the heat in the animal and how to approach the Go-mitra or departmental institutions for getting his animal inseminated at his door-step. In addition, a printing material in the shape of a book also has to be given explaining the details of various managemental practices of Livestock in addition to the Artificial Insemination programme. On an average on every farmer, we may have to spend Rs. 10/-. It is planned to cover at least 5 lakh farmers in the plan period, approximately an amount of Rs. 50 lakhs is required.

Posters, charts and booklets on breeding aspects will be prepared and circulated. Besides publicity in electronic media will be taken up.